for Berlin-Chemie

Update: 05.10.2022

Last week: 38 week 2022 (19.09.2022 - 25.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 208 300 9.5% 3.7% -0.1 43 626 854 12.4% 3.8% 0 11.3%
MoM 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
YTD 7 539 040 -4.7% 5.5% -0.6 1 494 076 970 12.2% 5.3% -0.2 5.4%
MAT 12 897 668 16.3% 6.0% 0.5 2 453 315 522 35.2% 5.6% 0.8 5.7%
DEXALGIN
WoW 27 005 36.4% 0.4% 0.1 13 002 723 38.0% 1.3% 0.3 5.9%
MoM 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
YTD 1 324 624 8.9% 0.7% 0 558 101 705 20.8% 1.9% 0.1 3.0%
MAT 1 947 669 8.5% 0.7% 0 797 155 678 18.3% 2.0% 0.1 1.7%
ESPUMISAN (ADULTS)
WoW 70 024 4.5% 45.1% -2.2 37 199 728 5.1% 50.9% -2.2 9.5%
MoM 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
YTD 3 509 385 -6.3% 56.4% -10.2 1 781 737 022 5.0% 61.9% -8.6 10.5%
MAT 5 044 326 -1.1% 58.6% -7.5 2 509 398 973 11.2% 64.1% -6.2 11.6%
ESPUMISAN BABY
WoW 28 670 10.6% 33.4% 0.4 18 925 808 12.1% 47.2% 0.4 9.4%
MoM 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
YTD 1 098 742 -10.3% 37.9% -4 683 640 098 -4.0% 51.3% -5.5 -0.7%
MAT 1 537 645 -11.3% 38.4% -3.3 943 339 595 -3.8% 52.1% -3.8 -3.7%
FASTUM
WoW 24 022 45.6% 1.1% 0.3 12 704 105 39.5% 2.6% 0.6 4.6%
MoM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
YTD 821 915 -20.1% 1.2% -0.3 422 435 071 -10.6% 2.6% -0.6 1.5%
MAT 1 177 815 -18.9% 1.2% -0.3 590 284 735 -10.1% 2.7% -0.5 0.8%
IODOMARIN
WoW 77 688 12.4% 23.3% 0.1 14 261 861 11.4% 9.9% 0.1 12.0%
MoM 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
YTD 2 248 797 5.7% 19.4% 0 447 247 407 11.7% 8.8% 0 5.7%
MAT 3 286 981 24.7% 20.6% 2.9 639 331 615 26.4% 9.3% 1.1 7.2%
LIOTON
WoW 21 000 8.4% 1.8% 0 22 699 523 8.9% 3.8% 0.1 5.5%
MoM 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
YTD 1 028 313 -21.5% 2.4% -0.5 1 051 221 343 -1.5% 4.8% -0.9 -6.4%
MAT 1 409 978 -18.3% 2.4% -0.4 1 386 650 451 0.4% 4.9% -0.7 -6.3%
MEZYM
WoW 245 732 0.1% 18.0% -1.2 36 804 295 -2.4% 12.4% -1.3 6.6%
MoM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
YTD 14 239 601 1.2% 27.6% -0.2 2 178 419 268 10.5% 19.8% -1 2.0%
MAT 20 930 758 8.1% 28.9% 1.1 3 115 938 050 15.2% 20.9% -0.1 4.1%
MIG 400
WoW 178 054 5.3% 2.8% 0 21 115 150 5.2% 2.2% 0 5.9%
MoM 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
YTD 6 465 035 -9.8% 3.4% -0.5 759 870 299 -5.8% 2.6% -0.5 3.0%
MAT 9 189 194 -3.3% 3.4% -0.2 1 070 012 157 0.9% 2.7% -0.3 1.7%
PROSTAMOL
WoW 28 493 11.0% 15.2% -0.1 40 103 556 13.2% 16.4% 0.1 11.6%
MoM 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
YTD 1 215 831 -21.9% 19.6% -5.6 1 705 835 463 -12.4% 20.9% -6.7 0.6%
MAT 1 799 738 -15.9% 20.6% -4.1 2 459 294 890 -7.5% 22.0% -5 0.8%
RESPERO MYRTOL
WoW 33 537 23.0% 7.9% 0.6 15 980 347 21.9% 8.0% 0.4 14.1%
MoM 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%
YTD 910 579 157.3% 8.9% 5.2 425 517 756 152.2% 8.7% 4.6 6.4%
MAT 1 303 447 131.7% 8.5% 4.5 601 686 892 122.7% 8.3% 3.8 9.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 7 539 040 -4.7% 5.5% -0.6 1 494 076 970 12.2% 5.3% -0.2 5.4%
DEXALGIN 1 324 624 8.9% 0.7% 0 558 101 705 20.8% 1.9% 0.1 3.0%
ESPUMISAN (ADULTS) 3 509 385 -6.3% 56.4% -10.2 1 781 737 022 5.0% 61.9% -8.6 10.5%
ESPUMISAN BABY 1 098 742 -10.3% 37.9% -4 683 640 098 -4.0% 51.3% -5.5 -0.7%
FASTUM 821 915 -20.1% 1.2% -0.3 422 435 071 -10.6% 2.6% -0.6 1.5%
IODOMARIN 2 248 797 5.7% 19.4% 0 447 247 407 11.7% 8.8% 0 5.7%
LIOTON 1 028 313 -21.5% 2.4% -0.5 1 051 221 343 -1.5% 4.8% -0.9 -6.4%
MEZYM 14 239 601 1.2% 27.6% -0.2 2 178 419 268 10.5% 19.8% -1 2.0%
MIG 400 6 465 035 -9.8% 3.4% -0.5 759 870 299 -5.8% 2.6% -0.5 3.0%
PROSTAMOL 1 215 831 -21.9% 19.6% -5.6 1 705 835 463 -12.4% 20.9% -6.7 0.6%
RESPERO MYRTOL 910 579 157.3% 8.9% 5.2 425 517 756 152.2% 8.7% 4.6 6.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 12 897 668 16.3% 6.0% 0.5 2 453 315 522 35.2% 5.6% 0.8 5.7%
DEXALGIN 1 947 669 8.5% 0.7% 0 797 155 678 18.3% 2.0% 0.1 1.7%
ESPUMISAN (ADULTS) 5 044 326 -1.1% 58.6% -7.5 2 509 398 973 11.2% 64.1% -6.2 11.6%
ESPUMISAN BABY 1 537 645 -11.3% 38.4% -3.3 943 339 595 -3.8% 52.1% -3.8 -3.7%
FASTUM 1 177 815 -18.9% 1.2% -0.3 590 284 735 -10.1% 2.7% -0.5 0.8%
IODOMARIN 3 286 981 24.7% 20.6% 2.9 639 331 615 26.4% 9.3% 1.1 7.2%
LIOTON 1 409 978 -18.3% 2.4% -0.4 1 386 650 451 0.4% 4.9% -0.7 -6.3%
MEZYM 20 930 758 8.1% 28.9% 1.1 3 115 938 050 15.2% 20.9% -0.1 4.1%
MIG 400 9 189 194 -3.3% 3.4% -0.2 1 070 012 157 0.9% 2.7% -0.3 1.7%
PROSTAMOL 1 799 738 -15.9% 20.6% -4.1 2 459 294 890 -7.5% 22.0% -5 0.8%
RESPERO MYRTOL 1 303 447 131.7% 8.5% 4.5 601 686 892 122.7% 8.3% 3.8 9.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 208 300 9.5% 3.7% -0.1 43 626 854 12.4% 3.8% 0 11.3%
DEXALGIN 27 005 36.4% 0.4% 0.1 13 002 723 38.0% 1.3% 0.3 5.9%
ESPUMISAN (ADULTS) 70 024 4.5% 45.1% -2.2 37 199 728 5.1% 50.9% -2.2 9.5%
ESPUMISAN BABY 28 670 10.6% 33.4% 0.4 18 925 808 12.1% 47.2% 0.4 9.4%
FASTUM 24 022 45.6% 1.1% 0.3 12 704 105 39.5% 2.6% 0.6 4.6%
IODOMARIN 77 688 12.4% 23.3% 0.1 14 261 861 11.4% 9.9% 0.1 12.0%
LIOTON 21 000 8.4% 1.8% 0 22 699 523 8.9% 3.8% 0.1 5.5%
MEZYM 245 732 0.1% 18.0% -1.2 36 804 295 -2.4% 12.4% -1.3 6.6%
MIG 400 178 054 5.3% 2.8% 0 21 115 150 5.2% 2.2% 0 5.9%
PROSTAMOL 28 493 11.0% 15.2% -0.1 40 103 556 13.2% 16.4% 0.1 11.6%
RESPERO MYRTOL 33 537 23.0% 7.9% 0.6 15 980 347 21.9% 8.0% 0.4 14.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
DEXALGIN 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
ESPUMISAN (ADULTS) 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
ESPUMISAN BABY 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
FASTUM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
IODOMARIN 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
LIOTON 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
MEZYM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
MIG 400 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
PROSTAMOL 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
RESPERO MYRTOL 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs